Rusk Media’s Battleground Season 2 Drives Youth Connect with Fixderma and New Holland Agriculture

With high-energy competition, influential mentors, and a rapidly growing fan base, Rusk Media’s Battleground Season 2 has emerged as one of the most engaging youth entertainment formats in the digital space. As the show continues to capture the attention of India’s fitness and youth-driven audiences, Rusk Media has onboarded leading brands like Fixderma and New Holland as key partners for the season, further reinforcing the show’s growing customer appeal and cultural relevance.

Led by four influential team leaders Abhishek Malhan (Delhi Dominators), Priyanka Chahar Choudhary (Mumbai Strikers), Rahul Chaudhary (Telugu Tigers), and Khesari Lal Yadav (Bhojpuri Bhaukals), the show has built a strong connect with audiences through its mix of fitness, competition, ambition, resilience, and high-energy storytelling. Among the key partners associated with the show, Fixderma and New Holland found a strong strategic fit with the show’s highly engaged and aspirational audience base, leveraging the platform to connect with India’s ambitious, aspirational, and performance-oriented youth through authentic storytelling and integrated brand experiences.

For Fixderma, the association with Battleground Season 2 is focused on connecting with young audiences engaged with fitness, grooming, and performance-driven lifestyles. With the show embodying rigour, power, and resilience, the partnership creates a natural synergy with the brand’s skincare portfolio while driving stronger consumer recall through integrated in-show visibility. Similarly, New Holland partnership with the show is aimed at reaching younger rural and semi-urban audiences through a more contemporary and aspirational platform, to build stronger awareness while amplifying the brand’s core values which resonates with the show. Positioning New Holland as powerful, progressive, and aligned with the ambitions of new edge farmers.

Speaking about the growing advertiser interest in the format, Rahul Arora, Head of Rusk Ads at Rusk Media, shared, “Battleground Season 2 has evolved into a culturally relevant youth platform where brands can participate meaningfully rather than simply advertise. The continued association of trusted brands like Fixderma and New Holland Agriculture reflects the strength of content-led integrations in driving both visibility and audience affinity. Today’s consumers engage most with brands that feel authentic to the environments and stories they are part of, and our focus remains on creating integrations that add genuine value to the viewing experience.”

Shaily Mehrotra, Co-founder, Fixderma, shared, “Partnering with Battleground Season 2 has enabled us to build a stronger connection with today’s dynamic and driven youth. In an environment shaped by constant competition and high-performance lifestyles, prioritising self-care and overall well-being has become more important than ever. Battleground’s core values of rigour, power and performance closely align with Fixderma’s vision and product range. We are delighted to be associated with a platform that authentically reflects the mindset of today’s ambitious generation.”

Tarun Khanna, Director – Marketing, India, New Holland, shared, “New Holland has always stood for power, performance and progress. Battleground Season 2 mirrors this spirit by bringing together young individuals who thrive in high-pressure environments and perform consistently. Through our association with Rusk Media, we look forward to connecting with ambitious new-age farmers that value power and consistent performance. We are proud to partner with a platform that celebrates the drive to keep pushing forward.”

Produced by Rusk Media, Battleground Season 2 is currently streaming free on Amazon MX Player, with new episodes dropping daily at 12 PM, culminating in the much-anticipated ‘Fight Club Weekend’ face-offs.