TMKOC Rhymes now available in Haryanvi, bringing traditional rhymes to the younger generation

Neela Mediatech is stepping into the Haryanvi digital space with the launch of TMKOC Rhymes Haryanvi YouTube channel, timed with the festive spirit of Dussehra. This new channel aims to offer the largest collection of traditional and popular classic nursery rhymes in the Haryanvi language, providing young viewers with a unique blend of cultural heritage and familiar tunes.

“As storytellers, we’ve always embraced the unique charm of every language, and TMKOC Rhymes is part of that vision. After seeing the love for our Bhojpuri content, we noticed a gap in Haryanvi nursery rhymes—a language close to India’s heart with a rich cultural tapestry. This inspired us to launch TMKOC Rhymes in Haryanvi, bringing children vibrant 3D animation and their favorite Taarak Mehta Ka Ooltah Chashmah characters, along with catchy melodies. With traditional favorites and popular English rhymes with a Haryanvi twist, our goal is to celebrate Haryanvi culture in a fun and engaging way.” said Mr. Asit Kumarr Modi, Founder of Neela Mediatech.

The channel is designed to preserve Haryanvi culture, introducing age-old favorites alongside English nursery rhymes with a regional twist. TMKOC Rhymes is already available in 9 regional languages and boasts a current reach of over 5 million views every 24 hours, this addition expands Neela Mediatech’s reach to new audiences. TMKOC Rhymes also recently celebrated a combined total of over 10 million subscribers across all its rhyme channels. This launch is a part of Neela Mediatech’s broader strategy to diversify its content and reach regional audiences, complementing the brand’s already strong presence in the digital and entertainment sectors.

Launching with ten rhymes, including “Chanda Mama”, “Main Tota” and “Aaj Somwar Hai,” the channel will add 2 new videos every week. This initiative represents a blend of tradition and technology, bringing Haryanvi melodies to a digital audience.

Taarak Mehta Ka Ooltah Chashmah Baalgeet Haryanvi channel link:

https://www.youtube.com/@TaarakMehtaKaOoltahChashamah11