Menstruation not a taboo anymore! Aditi Gupta and Tuhin Paul’s thought provoking initiative ‘Menstrupedia’ wins big on Shark Tank India

Sony Entertainment Television’s latest non-fiction offering – Shark Tank India, worlds no.1 business reality format has created waves of excitement amongst the audience with some extraordinary business ideas and lucrative deals by the sharks. In the upcoming week, the show is all set to bring forth an innovative yet thought provoking product with Menstrupedia that represents Badalte Bharat Ki Nayi Soch. An educational app, website and comic book, this aims at sensitizing and educating teenagers on periods and puberty– a topic that is considered a taboo and not openly addressed.

In India, Menstruation has been associated with impurity. Every year, more than a crore girls get their periods out of which some of are not properly educated about it and are bounded by societal restrictions like use cloth instead of a sanitary pads or don’t enter their place of worships. Being at the receiving end of this period related stigma while growing up, Aditi Gupta was instilled with the sense of shame. With a deep understanding of the discomfort people face when conversing about periods, Aditi Gupta along with Tuhin Paul quit their jobs to start Menstrupedia comics – India’s first comic book on periods that aims to transform the narrative about menstruation. With interesting stories and characters, the comic is a friendly guide to periods which helps girls and women in India and across 8 other countries to stay healthy and active during their periods. Being available in around 11000 schools in India, the product has created a great impact by educating many girls about periods and making them feeling empowered. In order to create global impact on a topic that is considered a taboo; Aditi and Tuhin want to build their brand further by creating an app as well.

Talking more on their product and how menstruation is an important topic to be spoken about, Managing Partner Tuhin Paul expresses his views and says, “Even today, the subject of, ‘Menstruation’ is seen as a taboo in the society. It is this thought that led us to come up with a portal that inclines towards and creates awareness in the best way possible through our educational app. Being on Shark Tank India on national television is an opportunity of a lifetime for us as we are able to address and talk about a topic that people are not comfortable discussing about. We are thrilled that Shark Tank India is appreciating our business venture and believe that is the need of the hour. Even the sharks who are such visionaries have also taken this topic very seriously and supported us in elevating the formulation strategy. The opportunity was extravagant and we hope it reaches the masses across all age groups, far and wide.”

Will the Sharks see this idea as an investment opportunity ?

To know more about many such home-grown businesses, tune in to Shark Tank India every Monday to Friday at 9:00 pm only on Sony Entertainment Television