Neha Kakkar, Rohanpreet Singh, Tony Kakkar& SonuKakkar are now on your favourite short video app – MX TakaTak

~ These sensational singers will now officially & exclusively be creating fun content on MX TakaTak ~

Mumbai: 19 April 2020 – Emerging as the most downloaded app in India in the last quarter, as per Sensor Tower, MX TakaTak has won the hearts of the masses in just a few months since its launch. With its varied hashtag challenges, mobile first content creation tools and an exhaustive music library – social media influencers and artists have flocked to the platform to entertain over 150Mn Monthly Active Users that MX TakaTak caters to.

The latest to join this ever-increasing community are Neha Kakkar&Rohanpreet Singh – a couple who have been making headlines and giving one and all relationship goals with their adorable love story. Along with them, the ‘Coca Colu Tu’ and ‘DheereDheere’ singer Tony Kakkar as well as SonuKakkar, who is known for her iconic song ‘Babuji Zara DheereChalo’ will now be joining MX TakaTak to create engaging content on the platform.

The fun, sensational and socially trending family has a lot to say and this time, it’ll be the MX TakaTak way.

Speaking about why she chose MX TakaTak as an exclusive platform to be on, Neha Kakkar says, “I love social media. My fans are like my extended family, they give me so much love and appreciation for everything I do, and that’s what I love about it. MX TakaTak allows me to add to my family of fans and I’m looking forward to putting up videos that can appeal to the millions of people on this app.”

Rohanpreet Singh says, “As a creative person, I like to be involved in things that entertain people and spread happiness in general. I create content that I think I would enjoy watching too. MX TakaTak offers such a vast variety of themes, songs that you can explore, and it looks like a fun, fresh platform to be on.”

“The short video space is a great way to reach people while adding your own tadka. Music is a medium I use as an outlet, and I look forward to grooving to the TakaTak vibe”, said Tony Kakkar.

SonuKakkar concluded saying, “I’m excited to be exploring this platform and a whole new set of audiences. The platform has such great hashtag challenges and entertaining content, I believe it will help fans stay positive in this challenging time.”

With its creator-first philosophy that nurtures and equips content creators to hone their craft and achieve their dreams, MX TakaTak is now adding talent from across different streams of entertainment to the platform. Onboarding music industry insiders like Neha and Rohanpreet Singh along with Sonu and Tony Kakkar is a giant stride for the brand in expanding and building its music vertical.

About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.  MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.