COSMOS-MAYA’S WOW KIDZ ACTIONAWARDED YOUTUBE DIAMOND PLAY BUTTON

Second Wow Kidz channel to earn coveted award for hitting 10 million subscriber mark

Mumbai 22^ndMarch 2021:Wow Kidz, the content distribution wing of Cosmos-Maya and India’s largest digital kids animation brand,has been awarded a rare second Diamond Play Button, a YouTube Creator Award bestowed on channels for crossing 10 million subscribers. Wow Kidz Action joins its sister channel, Wow Kidz, in winning the coveted accolade and with this new award, Wow Kidz’smulti-channel network has a total of 38 YouTube Creator Awards to its name – 25 Silver, 11 Gold and 2 Diamond buttons.

The Wow Kidz Actionchannel has seen immense growth in just over three years, hitting 30 billion views across its collection of homegrown and internationally acquired titles, includingVir: The Robot Boy, Rollbots, Hotwheels, Robinhood, Gattu The Power Champ andGormiti.

Anish Mehta, CEO of Cosmos Maya, says: “The Wow Kidz brand growth on YouTube has been spurred by the increased global internet usage among families during lockdown. It has seen a meteoric growth in revenue potential across nearly 160 countries around the world and increased the number of acquisition partnerships and gross and repeat viewership. Having two Diamond Play buttons in the same MCN is a rare achievement. A genre-specific channel within our MCN getting such an award solidifies the strength of our diverse offering ranging across geogrpahies, languages and genres across YouTube, and is testimony to how we’ve kept our finger on the pulse of audience tastes. We are extremely proud of these accolades.”

Wow Kidz’ multi-channel YouTube network is home to over 20,000 videos of owned and third-party animated content,spanning genres including comedy, edutainment, nursery rhymes and action. Across the 34 channels in 18 languages, Wow Kidz has over 60 million total subscribers.

Wow Kidz is known for its superhit kids shows like MotuPatlu, Selfie With Bajrangi, EenaMeenaDeeka and Vir: The Robot Boy, which alone has over 13 billion views on YouTube.

Notes to Editors:

Founded by internationally acclaimed Indian filmmakers Ketan Mehta and DeepaSahi, Cosmos-Maya is a Singapore and India-based animation company that produces high quality 2D and 3D animated content. KKR backed Emerald Media,a Pan-Asian platform established by the leading global media and entertainment investment firm, acquired a controlling stake in Cosmos-Maya in 2018.

The company primarily focuses on creating IP in the kids’ animation space and is presently working on multiple Indian animation TV series with all the major linear & non-linear broadcasters in the territory. As a leading producer with a track record of successful shows, the studio presently has 18 shows on air and 10 in production, including four finished European co-productions, and the fifth and latest one being ‘Galactic Agency’, a co-production with Studio 100. The studio has also stepped into the International Animation Feature Film domain and is co-producing the full-length feature Film ‘Dogtanian and the Three Muskehounds’.

Cosmos-Maya has a solid reputation for consistent delivery of popular Indian animated content and has produced an unprecedented 40000 minutes of original animation in the last five years, comprising over 2000 half hour episodes. Cosmos-Maya’s IPs air in more than 150 countries today.

Cosmos-Maya’s bouquet of YouTube channels under the umbrella brand WowKidz is one of the fastest growing kids’ platforms in Asia. These channels cumulatively boast of a subscriber base of over 40 million and total view count of over 20 billion as of March, 2020. In addition to the domestic catalogue, it airs massively popular shows like The Smurfs and Chinese franchise, Boonie Bears, and Little Baby Bum for pre-schoolers.