Tiger Shroff and TTSF Cloud One sign brand licensing deal

Cloud kitchen entity TTSF Cloud One has inked a brand licensing deal with actor Tiger Shroff to increase the actor’s Prowl franchise, within the well being meals house.

The deal entails Prowl associating with TTSF Cloud One via the actor’s cloud kitchen enterprise. TTSF Cloud One plans to take a position Rs 25-30 crore over the subsequent two years within the enterprise via a mixture of owned cloud kitchens, retail shops, franchised shops and franchised cloud kitchens, firm executives stated.

“We see a very large opportunity in the cloud kitchens space as well as with Tiger’s Prowl foods; we believe in the next few years, India’s biggest foods and beverages companies will be Internet First, without presence in physical retail stores,” stated TTSF Cloud One co-founder M. Yeshwanth Nag.

Bollywood’s youngest superstar Tiger had launched his brand Prowl in 2018 as an energetic put on and equipment brand, and has been scouting for ventures into totally different classes and newer markets.

Through the partnership with Tiger’s Prowl, TTSF intends to foray into the health meals section via cloud kitchens in addition to retail shops, and leverage the actor’s join with plenty which firm executives stated would allow greater penetration past simply tier 1 markets.

Nag stated TTSF Cloud One is experimenting with the utilization of robotics too in making meals and deliveries.

According to a latest Euromonitor report, the cloud kitchens market is estimated to escalate to $1 trillion globally by 2030, using on price optimisation as dine-in footfalls proceed to be a problem within the brief and mid-term. The health market in India is estimated to be at an general $2.6 billion and valued to develop over $6 billion by 2023.

“We are working to build a highly scalable brand which can be replicated across multiple centers along with consistency and hygiene,” stated Ashwin Nag, co-founder, TTSF Cloud One.

Sharing his excitement on the partnership, Tiger shares, “Exercising and a good diet go hand in hand when it comes to living a healthy life. Joining forces with TTSF Cloud One will help us expand the Prowl franchise. By bringing this futuristic concept to life, our goal is to make healthy meals easily accessible to people— not only across India but globally.”