The film industry comes in support of a LGBTQ themed music video Sha La La

On International Coming Out Day which was on 11th October 2020, award- winning- singer-songwriter, Shayan Italia released his new music video called Sha La La featuring 21 artists which also boasts of 65 musicians from across the globe. The music video is touted as a profound ballad with a deeply pertinent message of ‘Love Without Boundaries’. The song which is bold and showcases celebratory statements of passion and queer confidence has been applauded and loved by the Industry and many came in support of Shayan’s passion project. Many B-towners- trade analysts, directors and actors took to their social media platforms to wish congratulate Shayan and share the music video.

Lauding Shayan Italia for Sha La La, Film trade analyst Komal Nahta said, ” #ShayanItalia kudos to you for a timely & poignant message on inclusion. #ShaLaLa is real within surreal. A world-class canvas with best of intl. musicians. Like a book is known by its cover, video is known by its promo!”
https://twitter.com/KomalNahta/status/1314450370765103104

Director Mukesh Chhabra shared, “Love has no boundaries. So speak your heart out. Say what you feel. Embrace this beautiful life. Love needs to be pure, not adulterated. Watch this breathtaking ode called #ShaLaLa on http://shalala.in”
https://twitter.com/CastingChhabra/status/1314851644429922304

Sapna Bhavnani wrote, “In times when hatred has eclipsed love, here comes the most symbolic music video with a deeply pertinent message: #LoveWithoutBoundaries – #ShaLaLa is the thought provoking ode to #Love & what better way to celebrate #ComingOutDay”,
https://twitter.com/sapnabhavnani/status/1315327803106029569

Writer Director Milap Zaveri shared the video on his Instagram and wrote, “Watch the spellbinding sensual ode to LOVE at www.shalala.in “
https://www.instagram.com/p/CGMcvWRJ614/

Screenwriter Aseem Arrora tweeted, “LOVE has become endangered. That’s why we have #Shalala – Come, lets fall in love #LoveWithoutBoundaries”

Jamie Alter shared the song along with a message, “In times when our world is dominated by hate, watch this thought-provoking music video #ShaLaLa … because love is all we need. Congratulations #ShayanItalia @PatelDevansh #LoveWithoutBoundaries

Check out the reaction tweets here-

The underlying message conveyed through the music video is that of inclusion and an appeal to the human race to end ‘hate. Shayan through his humble effort depicts inclusion and the supreme human emotion of love that can’t be defined within the confines of societal boundaries, but it is only LOVE that truly binds us together, especially in these trying times. The video is directed by Muni Agarwal while it is conceptualised by both Muni Agarwal and Shayan Italia.