Celebrating a Decade of Pitchers: TVF’s Iconic Leap into Startup Dreams and Urban Narratives!

TVF have been creating some of the best content for years, set in urban settings, including Pitchers and Permanent Roommates.

TVF (The Viral Fever) has consistently delivered highly relatable content that has struck the right chord with the audience. Among the many shows they have created, one of the most loved is Pitchers, which arrived with a story that garnered tremendous appreciation from all quarters. While TVF has explored various genres and themes, with Pitchers they tapped into the highly relevant subject of startups and the dreams of young entrepreneurs. As the show completes 10 years, it’s the perfect time to reminisce about this iconic series.

TVF Pitchers narrates the story of four friends — Naveen, Jitu, Yogi, and Mandal — who are tired of their mundane day jobs and aspire to do something more meaningful with their lives. They soon quit their jobs and embark on a journey to launch their own startup. The show became one of the most loved series and was highly praised by the audience for its realistic portrayal and compelling storytelling.

While TVF is known for many of its shows, it was a decade ago when they created groundbreaking urban stories like Pitchers, Permanent Roommates, Tripling and Kota Factory. With focus on rural narratives now and many other genre, their earlier content set in urban environments remains some of the best in Indian digital storytelling and Pitchers stands as a prime example.

As TVF Pitchers completes 10 years, the creators took to social media to share a special video celebrating the journey of the show. They also penned a heartfelt caption alongside the video, commemorating the legacy of Pitchers.

“A decade ago, we told a story about four guys chasing a crazy dream. And in return, you all made it your story too.

The lines became life advice.
The episodes became comfort rewatches. The startup became a symbol of hope & hustle.

Cheers to you, to us, and to all the crazy dreams we still believe in.🥂”

A decade ago, we told a story about four guys chasing a crazy dream. And in return, you all made it your story too.

The lines became life advice.
The episodes became comfort rewatches. The startup became a symbol of hope & hustle.

Cheers to you, to us, and to all the crazy… pic.twitter.com/e0sxmWDWpy

— The Viral Fever (@TheViralFever) June 3, 2025

TVF Pitchers stars Naveen Kasturia, Arunabh Kumar, Jitendra Kumar, and Abhay Mahajan, along with Maanvi Gagroo and Riddhi Dogra. While the show focused on startup culture, it was also a hilarious ride. The series features several iconic characters and boasts some memorable, widely quoted dialogues that continue to resonate with the audience.