- May 3, 2025
“There is a crack, a crack, in everything.” Says Rhea Chakraborty as she launches the ‘Freedom’ campaign for her brand
Rhea Chakraborty is embracing a fresh start—one filled with purpose, creativity, and personal expression. Marking a new beginning in her journey, she recently launched her own clothing brand called Chapter 2. The brand represents a story of renewal and reinvention, where fashion meets meaning. With this venture, Rhea is carving out a space that celebrates individuality, authenticity, and the beauty of starting over.
She recently took to Instagram to share a campaign image alongside her brother, Showik Chakraborty, for Chapter 2’s latest drop titled Freedom. The caption read, “There is a crack, a crack, in everything. That’s how the light gets in. Rebuilding with you by my side has been everything. You make the darkest days feel like sunshine. Wearing our scars proudly we walk into the sunset! @showikk let’s do this #chapter2.” The campaign highlights the bond between the siblings and the message of standing strong together while embracing one’s journey.
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The post continued, “Freedom by @chapter2drip is an initiative for everyone to define their own freedom. Coming soon… My freedom looks like this … What’s yours? Let me know in comments below.” With Chapter 2, Rhea is not only stepping into the world of fashion but also encouraging others to own their stories, express themselves freely, and define what freedom means to them. The brand is a celebration of individuality and the courage to begin again.