Producer Jackky Bhagnani comments on the theatrical run of films, dealing with social media negativity and more

Bollywood is often labeled as a film industry loaded with glitz and glam. However, not many know what goes behind establishing fame, surviving the label of a ‘nepo-kid’, facing social media negativity, and more. Recently, renowned producer Jackky Bhagnani shared his insights about various A-listers, the current scenario of Bollywood, his journey of being an actor and a producer, sustaining a career in Bollywood, and a lot more. The filmmaker, who has witnessed an ‘auto to charter’ journey, has established himself as a pioneer in filmmaking and has paved the way for newcomers.

While the tag of ‘nepotism’ and ‘nepo-kid’ continues to exist even today, Jackky Bhagnani has had his share of challenges. Despite working alongside his father Vashu Bhagnani, and carrying the generational learnings of achieving cinematic excellence, the case for Jackky has been to surpass expectations and fill in the shoes to raise the bar of Indian cinema. Although having access to various facets of the film industry benefits to an extent, Jackky Bhagnani questions how it depends on the individual to carry the experience and make the most out of it. Though the term ‘nepotism’ has gained attention in Bollywood, it wouldn’t be wrong to ponder that the culture exists in nearly all fields of work.

Being in the film industry for years, Jackky Bhagnani mentions about sustainability. Having the opportunity to sit on both sides of the fence including acting and producing, Bhagnani highlights how sustaining in the industry is a combination of being at the right place at the right time, with an evolved perception and luck. Beyond this, Jackky also expressed views on the current situation of the average theatrical run of films, shedding light on the unexpectedness of content creation, the dynamics of established actors, rising actors, and content awareness among the audience. Further, he expressed how certain film delays take place due to the unavailability of A-listers, their demand among directors, and the ever-evolving dynamics of Indian cinema.

Post-pandemic, the theatre-visiting decisions of the masses have changed drastically, leading to fluctuations in ticket prices and the overall business of a film. Jackky Bhagnani pointed out that audiences are prioritizing their invaluable time. Post-pandemic, it has become essential for a filmmaker to convince the audience and build curiosity among them that films are worthy of their time. Furthermore, he also shed light on the ‘insider-outsider’ debacle, highlighting that the essence is in hard work in the current volatile industry.

Meanwhile, on the work front, Jackky Bhagnani recently announced the theatrical re-release of ‘Biwi No.1’. Dropping the trailer of the iconic comic caper, he revealed that the film will re-release in theatres on November 29, 2024. Beyond this, he has ‘Ashwatthama: The Saga Continues’ in the pipeline. Starring Shahid Kapoor, the film is helmed by Sachin Ravi and produced by Bhagnani’s Pooja Entertainment.