Actress Sheena Chohan Launches Historic Human Rights Campaign to Reach 100 Million People on Human Rights Day.

South Asian Human Rights Ambassador, Presidential Award Winner, and Tireless Advocate Aims to Transform Lives Through Education and Awareness

Mumbai, November 23, 2024 – Internationally acclaimed actress and South Asia Ambassador for Human Rights, Sheena Chohan, has announced the launch of her groundbreaking campaign, “Read Me My Rights,” on December 10, Human Rights Day 2024. The campaign aims to reach 100 million people across India and South Asia with the Universal Declaration of Human Rights (UDHR), focusing on education, equality, and respect for basic rights.

For over a decade, Sheena Chohan has worked relentlessly to bring human rights to life, particularly for women and youth. As the South Asia Ambassador for United for Human Rights, she has spearheaded initiatives calling for human rights education to be made mandatory in schools and universities across India and neighboring countries, embedding the principles of equality and justice in the next generation.

Her efforts have been recognized globally, earning her the prestigious Hero Award, presented at the United Nations and the Presidential Award from President Joe Biden in 2024, honoring her unprecedented success in reaching 170 million people with human rights education.

Reflecting on her mission, Sheena Chohan shared, “I believe basic rights and equality are the foundation of a thriving society. My dream is to unite powerful, compassionate voices—artists, change-makers, and leaders—who are passionate about creating a better tomorrow. Through this campaign, we aim to uplift communities and inspire millions to respect and protect the fundamental rights we all share.”

The “Read Me My Rights” campaign will spotlight the 30 rights enshrined in the UDHR, using powerful voices from across the artistic and humanitarian worlds to amplify its message. By leveraging creative platforms and global networks, Sheena envisions a world where respect for humanity transcends barriers and transforms lives.

Sheena’s influence as a human rights ambassador extends across South Asia, where she has been a true leader in creating tangible change. Her initiatives have educated women and youth about their rights, empowering them to fight injustice and build a brighter future.

Launching on Human Rights Day 2024, the campaign will include giving out online course workshops, digital media content, and collaborations with national and global changemakers to promote awareness and action.

“The work is just beginning,” Sheena remarked. “Through ‘Read Me My Rights,’ I am determined to bring the 30 human rights to life, making them a reality for every individual. My goal is to inspire billions, starting with the 100 million we aim to reach through this campaign.”

Sheena Chohan was recently seen at the NexBrands Brand Vision leadership Summit 2024, exuding her signature leadership style. The stunning photographs, shot by Siddhesh Parab -SP Photography, feature her in a bold, vibrant and powerful ensemble by Ellemora Fashions.

As a trailblazing advocate, award-winning actress, and passionate humanitarian, Sheena Chohan continues to be a beacon of hope and change for millions. With her leadership and vision, the “Read Me My Rights” campaign promises to be a landmark effort in the global fight for human dignity and equality.