- March 15, 2024
Holi has always been close to my heart: Rasha Thadani opens up about her new campaign with Vedang Raina
Holi is just around the corner and the B-town kids are kicking it off in style! Rasha Thadani and Vedang Raina were recently seen together in a campaign video for Crocs. Yet to make her Bollywood debut, Rasha was seen in a red crop top and blue jeans alongside Archies’ fame, Vedang Raina who was sporting white jeans, a white t-shirt and a navy blue shirt. The duo are seen playing Holi with their friends in the video, looking extremely fashionable and on trend. Fans can’t wait to see this jodi together on the big screen!
Expressing her excitement around her first campaign, Rasha Thadani said, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”
Adding on, Vedang Raina said about this bright new venture, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what’s so special about it is, both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”
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Commenting on the vision behind Crocs’ new campaign, Sumit Dhingra, Vice President and General Manager, India, Middle East and Africa, Crocs, said, “We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of color, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”