Dolby Showcases the Theatrical Immersive power of Dolby Atmos in Latest “Love More” Global Brand Campaign

NEW DELHI – February 29, 2024 – Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is launching the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the cinematic experience of watching movies in Dolby Atmos at your local movie theater.

Watching movies in Dolby Atmos at your local movie theater unlocks the full emotional impact of the film, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster action film or award-winning drama, and every genre in between, Dolby Atmos brings the story to life through incredible immersive sound, creating a thrilling way to enjoy your favorite movies.

“Dolby Atmos transports fans into the heart of their favorite stories with sound that moves all around them,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Dolby Atmos elevates the emotional connection to stories the way the creators intended, enabling an immersive experience that makes fans feel like they stepped directly into the movie.”

Directed by GRAMMY®️-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies in Dolby Atmos. As three moviegoers step into their local theater, they find themselves
instantly transported into the film through the visceral, emotional experience of Dolby Atmos. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off earlier this month in India with the debut of a short concert vignette starring Ed Sheeran.

Adding to the celebration, movie lovers are invited to step into the world of Dolby Atmos through a digital fan experience at LoveMoreinDolby.com/In. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win movie tickets. Terms and conditions apply. No purchase necessary. Ends March 10, 2024, at 23:59hrs IST. To learn more and view the official rules, visit this link.

About “Love More in Dolby”
Fall in love with your entertainment with the power couple Dolby Vision and Dolby Atmos. Dolby’s “Love More” campaign, which will run through 2024, aims to spread awareness of the art of what’s possible in Dolby. The campaign celebrates the full potential of Dolby’s latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports so you can love them more. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love – which is made possible when enjoyed in Dolby.

About Dolby
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.