Will a Saas be able to raise her future bahu?

~ Zee TV’s new fiction show begins with a Gujarati matriarch’s landmark decision to adopt a girl child and raise her to be an ideal bahu capable of keeping the family together in the future

Mumbai, 6th September 2023: Bringing stories that have resonated beautifully with Indian audiences over the last three decades, Zee TV is all set to present viewers with yet another thought-provoking fiction show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’. The story will take viewers to Gujarat, where amidst a vibrant Navratri celebration, a storm begins to brew within the Rajgaur family of Surat when the youngest bahu – Hetal seeks separation. This unexpected turn of events leaves Ambika, the eldest bahu devastated, as it has been her top-most priority to keep the family together. With an intense desire to disprove her sister-in-law’s belief that ‘Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti’, Ambika, in a unique step, adopts a baby left at the doorstep of their family orphanage and plans to raise her – not as a beti but as a future bahu who’ll keep the family together. Produced by Guroudev Bhalla Screens LLP, this intriguing narrative is all set to keep the audience hooked as it premieres on 18th September and airs every day at 6:30 pm, only on Zee TV!

Featuring an exciting ensemble cast of actors like Manasi Joshi Roy and Navika Kotia, the story is set in the beautiful city of Surat. Manasi Joshi Roy will be seen essaying the role of the strong-willed Ambika, who lives by the principle that naye vicharon ke saath aage badhna achha hai, lekin hume apne barson se chale aa rahe sanskaron ko kabhi nahi bhulna chahiye. She adopts Kesar at a tender age and hopes to get her married to her son with her consent, of course, when both of them are mature enough to decide for themselves. Navika Kotia, who made quite an impact with her role in English Vinglish, will be seen essaying the role of Kesar who grows up to be an affable girl. She is ambitious but knows how to balance her own dreams along with the dreams of her family. What’s more is that she has a ‘never give up’ attitude as she believes ‘ya toh jeet loge, ya toh seekh loge’.

While the show has already created a lot of chatter on social media after its first promo went on air, Kyunki… Saas Maa, Bahu Beti Hoti Hai was recently launched in Mumbai through a captivating media experiential on the sets of the show, where the actors made an auspicious beginning through an Ambe Maa ki Maha Aarti. The leads then took the media contingent for a walk through of the sets. The experience continued with a delectable feast, where the attendees indulged in a traditional Gujarati Thali with local delicacies from Surat.

Aparna Bhosle, Zee TV Business Head said, “Our next fiction show revolves around a landmark step taken by a strong woman who adopts and raises a child, not as her daughter, but as someone she hopes will be her daughter-in-law in the future. Her intent is to inculcate the right values that’ll make her an ideal bahu capable of keeping the family together. Rooted in core family values and emotions that form the bedrock of our Indian culture, we hope the story connects with audiences.”

Producer Guroudev of Guroudev Bhalla Screens LLP said, “This is our first association with Zee TV, and we are delighted to present this fresh concept. Kyunki… Saas Maa, Bahu Beti Hoti Hai is an intense family drama where a mother adopts a girl child to be her ‘Bahu’ when she grows up. The story explores what leads her to do something so unique and all that transpires after this first-of-its-kind move. We have some stellar performances on board with veterans like Manasi Joshi Roy, Gopi Desai and Dolphin Dubey playing pivotal parts and an impressive debut by Navika Kotia as the leading lady of our show. With this novel narrative, we hope to touch hearts and entertain the audience.”

Manasi Joshi Roy said, “I’m very happy to be playing a central character in an unique show like Kyunki… Saas Maa, Bahu Beti Hoti Hai. Ambika is a layered, author-backed role that any actor would aspire to play as it enriches you as a performer. The entire gamut of emotions that Ambika goes through will make the audiences root for her throughout her journey. As an actor I’m extremely excited to get into her skin & become Ambika!”

Navika Kotia said, I am thrilled to bag my first lead role with this show, and I will forever be grateful to Zee TV as well as my production team for giving me this opportunity. Playing Kesar is really enjoyable as I am just like her in real life when it comes to balancing work and personal life. The concept has never been explored on television before and I am sure the audience will connect with the characters as well as the message of the show that every Mother and daughter-in-law can be just like Maa Beti at the end of the day.”

Presenting an intriguing tapestry of intense emotions and delicate human relationships, Kyunki… Saas Maa, Bahu Beti Hoti Hai will surely keep the audience glued to their TV screens. Tune into the show every day at 6.30 pm, starting 18th September, only on Zee TV!