150 new creators, 350+ live streams a week – here’s how Roposo has been keeping audiences hooked in 2023

Roposo, India’s leading creator-driven LIVE platform, has kept its 80 million users hooked through entertaining and engaging content for several years now. Be it live shows being curated around trends or associating with relevant events and brands, the platform has always ensured it provides the audience with never-seen-before content that keeps them engrossed. And in 2023, it emerged as the pop-culture destination of choice for Gen Z after adding 150 new creators and creating 350+ exciting and trendy live streams every week.

Looking back at the last seven months, Roposo has been exploring LIVE shows across fresh new genres such as dating, finance, lifestyle, fashion, and much more. Each new show has been garnering a lot of love and appreciation. The content has been well received, while the creators have developed a massive following as well. While the new content buckets have impressed and worked for Roposo, access to invite-only events and content from prestigious programmes have also opened a whole new realm for creators as well as users.

In fact, with the platform garnering so much traction, live streamers Ash King and Surjeet Singh were invited to perform a live gig at one of the biggest live music festivals in India – Musicathon. But that’s not it! Roposo was also invited to collaborate with Amazon Mini TV to create pop-culture-driven content around their upcoming shows and help build relatability around them. This not only gave users some exciting new content but also some exclusive insights as well as content. Access to popular artistes of Amazon Mini TV shows also made live shows exciting on Roposo.

Seeing the successful collab with Amazon Mini TV, Disney+ Hotstar also tied up with Roposo for Kajol’s The Trail and the platform created 16 live shows around the show, giving viewers exciting and exclusive content from the show. What’s more is that Roposo also gave its viewers a once-in-a lifetime opportunity when it executed 75 minutes of exclusive live fan and cast interactions, which was lapped up by the Gen Z audience.

While it drove engagement through these associations, Roposo also became a popular hub for live streaming content from prestige, invite-only events in the past six months as it presented Tribe – a popular music festival, Lakme Fashion Week, Musicathon and much more. It also hosted another enthralling Creator Meet, to engage with its live streamer community and celebrate their success. All in all, the slew of live shows, associations, events, and brand collaborations undertaken by Roposo in 2023 has truly transformed the brand into an exciting and vibrant platform where talent meets trends, and the next few months will truly cap of a happening year for the LIVE platform.