Roposo: The Trendsetter of 2023

Roposo, India’s leading creator-driven LIVE platform, has kept its 80-million users hooked through entertaining and engaging content for several years now. Be it live shows being curated around trends or associating with relevant events and brands, the platform has always ensured it provides the audience with never-seen-before content that keeps them engrossed. And in 2023, it has emerged as the pop-culture destination of choice for Gen Z after adding 150 new creators and creating 350+ exciting and trendy live streams every week.

Looking back at the last six months, Roposo has been exploring LIVE shows across genres such as dating, finance, lifestyle, fashion, and much more, which have been garnering a lot of love and appreciation for their creators. In fact, with the platform garnering so much traction, live streamers Ash King and Surjeet Singh were invited to perform a live gig at one of the biggest live music festivals in India – Musicathon.

That’s not it, Roposo was also invited to collaborate with Amazon Mini TV to create pop-culture-driven content around their upcoming shows and help build relatability around them. This not only gave users some exciting new content, but also some exclusive insights as well as access to content and a few popular artistes of Amazon Mini TV shows. Seeing the successful collab, Disney+ Hotstar tied up with Roposo for Kajol’s The Trail as well, for which the platform created 16 live shows and gave their viewers exciting and exclusive content. What’s more is that Roposo also gave its viewers a once-in-a lifetime opportunity when it executed 75 minutes of exclusive live fan and cast interaction, which was lapped up by the Gen Z audience.

While it drove engagement through these associations, Roposo also became a popular hub for live streaming content from invite-only events in the past six months as it presented of Tribe – a popular music festival, Lakme Fashion Week, Musicathon and much more. It also hosted another round of an enthralling Creator Meet, to engage with its live streamer community and celebrate their success.

The slew of live shows, associations, events, and brand collaborations undertaken by Roposo has truly transformed the brand into an exciting and vibrant platform where talent meets trends.