Actor Shivangi Verma: OTT platforms offer convenience, but the cinematic experience in theatres provides a unique atmosphere that can’t be replicated at home

Even though there have been a string of hit blockbusters like Pathan, Tu Jhooti Mein Makaar, The Kerala Story, Zara Hatke Zara Bachke, and Satya Prem Ki Katha, have been successful, footfalls in theatres still seems to be unpredictable. Actor Shivangi Verma talks about how the entertainment industry has changed with the advent of OTT.

“With the rise of OTT platforms and their increasing popularity, they have become significant contributors to film financing. The accessibility and reach of these platforms provide filmmakers with an additional avenue to showcase their work and generate revenue. However, it is important to note that traditional theatrical releases still hold a special place in the industry and offer unique experiences that cannot be replicated on OTT platforms,” she says.

The unpredictability of footfalls in theatres can be attributed to several factors, according to the actor.

She explains, “Firstly, the availability of multiple entertainment options now, including OTT platforms, video games, and other leisure activities. This has resulted in a fragmented audience and reduced the number of people going to theatres. Secondly, the rising ticket prices, especially for premium formats, may deter some individuals from attending movies in theatres. Lastly, the convenience of streaming platforms allows viewers to watch movies at their own pace, which might be more appealing to certain demographics.”

Shivangi has watched films like Pathaan, Tu Jhoothi Main Makkaar, Kisi Ka Bhai Kisi Ki Jaan, Zara Hatke Zara Bachke and Adipurush on the big screen.

“I am a diehard Shah Rukh Khan and Salman Khan fan, so I liked Pathaan and Kisi Ka Bhai Kisi Ki Jaan,” she adds with a smile.

Many are of the opinion that movies come on OTT platforms faster than before, people are not keen on spending money to watch them in theatres. Agreeing, the actor says, “The availability of movies on OTT platforms soon after their theatrical release could indeed impact the number of people going to theatres. Some individuals may choose to wait for the movie to become available on a streaming platform instead of going to the cinema. However, it’s important to note that the theatrical experience still holds its own appeal, especially for big-budget movies, immersive visuals, and shared experiences with friends or family.”

Cinema is always a larger-than-life experience. And we all love it. Many are keen on finding ways to revive footfalls in theatres and Shivangi too hopes for the best.

“To revive footfalls in theatres, various strategies can be employed. Firstly, theatres can focus on enhancing the overall cinematic experience by upgrading technology, such as better sound systems, comfortable seating, and larger screens. Additionally, offering unique incentives like exclusive premieres, live events, or interactive experiences can attract audiences. Lowering ticket prices or introducing special promotions can also encourage more people to visit theatres. Collaboration between filmmakers and theatres to create exclusive content or limited theatrical releases can generate anticipation and drive more viewers to the big screen,” she suggests.

OTT has made us accustomed to watching films in the comforts of our homes. It also allows us to fast forward, rewind and even pause. These are very convenient experiences, especially in today’s day and age.

“The convenience and flexibility provided by OTT platforms, including the ability to fast forward and rewind, may contribute to a shift in viewing habits. However, it’s not the sole reason for changes in audiences’ behaviour. Other factors, such as cost, time constraints, and individual preferences, also play a significant role. It’s important to recognise that while OTT platforms offer convenience, the cinematic experience in theatres provides a unique atmosphere, larger screens, and superior audiovisual quality that can’t be replicated at home,” adds Shivangi.