- October 25, 2022
Creativeland Asia’s new work for Netflix titled Cherrapunji ki Diwali
To imagine a Diwali, without the lights, the firecrackers, the rangolis and the mouth watering sweets would be hard right? Would it still be Diwali? Well yes, because at the core of it Diwali is all about families coming together.
With our film “Cherapunji ki Diwali” we wanted to bring alive this simple thought. Our story is set up in the most wettest place on planet earth. Mortals of a quaint village battling with the rain Gods to celebrate a festival dear to their hearts. They have their fair share of failures, heartbreaks but also moments of success. As they realise the one thing the rain can’t rob them of is quality time with each other.
Our story is beautifully held together by a Khasi song, the lyrics of which talk about the spirit of these folks.
For the first time has a Diwali advertisement of this scale effortlessly included the people of northeast. A story featuring the local cast of the region and an original Khasi Jingle is also first of its kind.
Twitter link if you wish to share: https://twitter.com/netflixindia/status/1583356526772690944?s=48&t=cNaSqLeZoGWyBMmt6kdDjg
Jahan bhi ho, jiske saath bhi ho, Diwali houseful honi chaiye 🪔
Here’s wishing you a Happy #HousefulWaaliDiwali ✨ pic.twitter.com/HPXFDTB0sU— Netflix India (@NetflixIndia) October 21, 2022