- August 27, 2022
India’s favourite celebrity dance show ‘Jhalak Dikhhla Jaa’ returns on COLORS
Returning after a hiatus of 5 years, the show’s new season to be bigger and grander than ever ~
~ Patanjali Dantkanti comes on board as the presenting sponsor and Mutual Funds Sahi Hai as special partner~
~ Madhuri Dixit Nene, Karan Johar and Nora Fatehi to front the powerful panel of judges, Maniesh Paul to come back as host ~
~ Based on a BBC Studios global format, it will premiere on September 3rd and air Saturday and Sunday at 8 pm ~
Mumbai, 26th August: COLORS has been a reigning pioneer in innovative and variety content, thus making it the #1 weekend destination in HGE category. Cutting myriad genres including dance shows, talent shows, kids’ reality shows, action-based shows and captive reality, the channel has consistently been an audience favourite whilst providing wholesome entertainment. Further strengthening its non-fiction line-up, COLORS is now set to bring back one of its most loved celebrity dance shows Jhalak Dikhhla Jaa after a hiatus of 5 years. The iconic show traces the dancing journeys of celebrities from different walks of life as they let their guards down and fire up the dance floor. The show is backed by a scintillating line-up of contestants paired with talented choreographers who will pump up the energy and mentor them. Returning to the Jhalak stage as judges will be the diva and ever graceful Madhuri Dixit, the epitome of oomph and style- filmmaker Karan Johar while joining them will be the gorgeous international artist, Nora Fatehi. Taking the fun quotient of the show a notch higher with his innate wit and charm will be Maniesh Paul returning as the host. Produced by BBC Studios India Production and based on a BBC Studios global format, the 10th season of Patanjali Dantkanti presents ‘Jhalak Dikhhla Jaa’ special partner Mutual Funds Sahi Hai will premiere on 3rd September, and air every Saturday and Sunday at 8 pm only on COLORS.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “At COLORS, it has been our endeavour to bring to our audience unique storylines, endearing characters and variety offerings. Thus, making the channel not only the #2 player but also the leader in weekend programming in the HGE category. On the heels of the success of Khatron Ke Khiladi, the No1 non-fiction show of the year 2022, it gives us great pleasure to bring back one of our most celebrated and innovative dance show, ‘Jhalak Dikhhla Jaa’. In the past, the show has enjoyed immense popularity and remained a viewer and advertisers’ favourite. We are delighted to welcome Patanjali Dantkanti as the presenting sponsor and Mutual Funds Sahi hai as the special partner for the show and look forward to a great partnership.”
An Indian adaptation of the international celebrity dance show, Dancing with the Stars, Jhalak Dikhhla Jaa is a combination of glamour, talent and passion as the celebrity contestants’ team up with professional choreographers and learn new dance forms. The star-studded line-up of participants for this season includes television’s heart-throb Dheeraj Dhoopar with choreographer Sneha Singh, actor Paras Kalnawat with choreographer Shweta Sharda, bold and beautiful Nia Sharma with choreographer Tarun Nihlani, youth icon Niti Taylor with choreographer Akash Thapa, the talented Gashmeer Mahajani with choreographer Romsha Singh, popular chef Zorawar Kalra with choreographer Suchitra Sawant Sangare, multifaceted Amruta Khanvilkar with choreographer Pratik Utekar, Dance Deewane 3 fame Gunjan Sinha with choreographer Tejas Varma, the effervescent Shilpa Shinde with choreographer Nischal Sharma, internet sensation Faisal Shaikh aka Mr Faizu with choreographer Vaishnavi Patil, artist – comedian Ali Asgar with choreographer Lipsa Acharya and boss lady Rubina Dilaik with choreographer Sanam Johar.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 adds, “Jhalak Dikhhla Jaa has been recognised as one of the most loved celebrity dance shows of the country and after a hiatus of 5 years, it is now set to return. The show offers a great platform for celebrities from different walks of life to experience a unique journey through dance. Its uniqueness and innovative format not only sets it apart from any other dance shows but also makes it an entertaining watch for the viewers. We are happy to have Karan Johar and Madhuri Dixit return to the judges’ panel joined by Nora Fatehi while Maniesh Paul will be the host. The new season is going to be packed with some great dance performances, acts and lots of entertainment fronted by a great mix of celebrities and choreographers.”
Sameer Gogate, General Manager, BBC Studios India echoes, “Dancing with the Stars is a sterling example of how our formats have the power to travel and connect with a global audience. ‘Jhalak Dikhhla Jaa’ has anchored itself as a widely acclaimed celebrity dance show and I am confident that its popularity will continue to soar as it makes a return on Colors. The new season promises to elevate the entertainment quotient with exceptional acts and performances. With an expert panel of judges, stellar contestants and an entertaining host, we promise to leave no stone unturned to present a grand season.”
Madhuri Dixit Nene, said, “Jhalak Dikkhla Jaa, I believe is one show that has gone beyond the confines of being just a celebrity dance show. It beautifully traces the dance journeys of various celebrities turning them into life-changing experiences. It is my absolute delight to be back on the judges’ panel, reunite with Karan and Maniesh and welcome the very talented Nora Fatehi. For us and contestants alike, it is going to be a joyful and fulfilling ride marked by some exceptional and unforgettable dance performances.”
Karan Johar said, “With Jhalak Dikhhla Jaa, I had made my debut as a judge on television, and it truly feels like a homecoming to return to the show. The viewers are in for an entertaining ride filled with extraordinary dance acts coupled with lots of energy and oomph. Extremely excited to have the quintessential and OG diva Madhuri Dixit by my side on the panel along with Nora Fatehi and looking forward to reuniting with Maniesh Paul. Some of the industry’s biggest and most popular names are going to explore the realm of dance this season and I cannot wait to witness their journeys.”
Nora Fatehi said, “It feels surreal to be judging a show wherein I once participated as a contestant. ‘Jhalak Dikhhla Jaa’ celebrates the beautiful art form of dance unlike any other show and I feel, this is where I belong. This is my second stint as a judge, and it gives me immense pleasure to join the illustrious panel along with Madhuri Dixit and Karan Johar. The lineup of contestants this season is fiery and feisty, and they are all geared up to burn the dance floor. I am very excited and looking forward to it.”
Host Maniesh Paul said, “I am elated to be back as the host for Jhalak Dikhhla Jaa, a show that I love so immensely. As the show makes a dhamaakedar comeback, not only do I get to reunite with the COLORS’ family, but also work again with Madhuri ma’am and Karan sir, and now Nora Fatehi as a part of the judge’s panel. This year, the show is going to knock everyone’s socks off with a power-packed line up of contestants. It’s going to be a one stop destination for wholesome entertainment and fun and I’m sure the fans are going to shower their love upon us as always.”
For the launch of India’s most loved celebrity dance show, COLORS has designed a robust marketing and digital campaign across Print, Radio, OOH, DTH, Television and Digital. An on-air campaign has been planned across network and non network channels including Hindi movies, Hindi news, kids, music and regionals. High-impact billboards and LED screens have been installed in Mumbai and Delhi at prime locations including railway, metro stations and airports. On the digital front, special videos have been curated with the powerful judges’ trio and the host. Contestants’ introduction videos grooving to the JDJ hook step have also been shot in 360-degree glam bot. In addition to this, reels, images and BTS content will also be posted across COLORS’ social media platforms to build intrigue around the show.
Get ready to witness scintillating dance performances by your favourite celebrities on Patanjali Dantkanti presents ‘Jhalak Dikkhla Jaa’ special partner Mutual Funds Sahi Hai starting 3rd September, Saturday and Sunday at 8pm only on COLORS
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like Udaariyaan, Harphoul Mohini, Pishachini Nima Denzongpa, Parineeti, Naagin, Muskuraane ki Wajah Tum ho, Spy Bahu, Sasural Simar Ka 2, Bigg Boss, Dance Deewane, Jhalak Dikhhla Jaa and Khatron Ke Khiladi amongst others.
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group and BBC Studios. Global Markets is the Distribution arm of BBC Studios, covering the EMEA and APAC regions, including Asia.
The BBC Studios business in Asia licenses to, and co-produces with, digital and linear platforms across the region with some significant pre-sales and co-productions with major broadcasters and platforms. Our channels, BBC Earth, BBC Lifestyle, CBeebies and BBC World News, are available across the region; BBC First is available as a VOD service in Singapore, Malaysia, Indonesia, Taiwan and Hong Kong; branded blocks feature on third party channels; while the BBC’s own SVOD service BBC Player offers curated content from BBC global brands in Singapore and Malaysia. In India, the Mumbai-based production business produces local versions of BBC hit shows and Indian originals with partners. BBC Studios also licenses BBC formats to third parties across Asia and the business has forged strategic JV relationships, including with Sony India for Sony BBC Earth channel. Our Asia Ad Sales team offers commercial opportunities across international online news platform BBC.com as well as BBC World News, BBC Earth Asia and BBC World Service commercial websites.