Actress-singer Shruti Haasan who is currently going through a purple patch in her career with her amazon web series ‘bestseller’ being widely appreciated and her upcoming film ‘Salaar’ being touted as one of the most promising movies to watch out for, has just inked a deal with Pulp, a progressive skincare product company.

The brand approached Shruti as she embodies the qualities they had in mind for their ambassador. Being a staunch feminist, a rockstar and style icon, her unique personality made it a no brainer for the brand. Pulp has collaborated with Shruti to bring her unique gothic underground vibe to the product line which includes five SKU’s.

They have come up with an innovative way to grab eye balls throughout their ‘What do you give an F about’ campaign. The ‘F’ is derived from Vitamin F, a major component in all their products. The underlying message being that one shouldn’t just give an F about skincare but also the notion that one’s being matters more than anything and every one. Shruti in her own ways, has defied expectations from the start. From being a style icon to a rockstar and a feminist, she has always been an inspiration to people who found themselves too different to fit in with the others in the eyes of society and this line is an embodiment of that fearlessness.

On the work front, the actress is juggling between three films simultaneously and has no time to take a breather.