The first day of Media and Entertainment fortnight at the India Pavilion at Dubai Expo 2020, saw the inagural event among presence of Actor R Madhavan and team of RRR

“The M&E sector, one of the fastest growing sectors in India, is currently at USD 28 billion and we aim to make it USD 100 billion by 2030, growing at a cumulative rate of close to 12 percent every year,” said Shri Chandra.

“If our country wants to grow at 8-9 percent, as envisioned by the Hon’ble Prime Minister, Shri Narendra Modi, then M&E sector has to grow faster and with all great potential in the country, I am sure that this is possible,” added the Secretary who was speaking at a session on Animation, Gaming and VFX after inaugurating the ‘Media & Entertainment’ fortnight at the Pavilion.

Elaborating on the potential of Animation, Visual Effects, Gaming, and Comics (AVGC) sector, Shri Chandra added, “India’s prowess has already been displayed in the IT sectorthroughout the world. Since AVGC sector is a mix of creative and technological expertise, India has a massive potential to showcase its brilliance. The government has also recognized the potential of M&E sector and has announced the creation of a task force soon that will formulate the AVGC policy to provideincentives, skills and training to our talented youth to do more in this particular area.”

He said that due to these reforms, India which is already considered the workshop of the world could grow further.

Addressing the media, he further said that Indian media & entertainment sector is looking forward to collaborating with the UAE and other global counterparts.

The session was attended by actor R. Madhavan, Mr. Munjal Shroff, Co-founder, Graphiti Multimedia Pvt. Ltd., Mr. Aashish Kulkarni, Founder, Punnaryug Art Vision Pvt. Ltd., Mr. Kishore Kichli, Vice President and Country Head, Zynga, Mr. Anant Roongta, MD, Famous Studios, Ms. Namrata Yadav, CEO, MPL, Ms. Nathalie Habib, Partner/Executive Producer, Blink Studio, UAE, Mr. Ketan Mehta, CEO, Maya Movie, Mr. Akshat Rathi, MD and Co-founder, NODWIN Gaming among others.

Later the team of RRR met the scretary and interacted with press and fans for promoting the film that is slated to release on 25 March.