The 21st Indian Television Academy Awards on www.theita2021.com

The ITA has been a ‘Flag-bearer’ of the TV & OTT Medium – desi TV being the ultimate and principal bringer of Entertainment to the Indian masses.
The Academy’s crowning glory is ‘The ITA Awards’ which are currently in the 21st year of its highly celebrated existence.
The ITA Awards are justifiably accepted by one and all as the most coveted and contested stamp of merit in the Industry.
The ITA Awards event consists of two segments – the ‘Jury Segment’ and the ‘Popular Poll’ segment.
The awards have attained generous support & goodwill of the entire TV-community as is evident by the number of Entries received in the Contest from across the spectrum of Production-houses and Channels … You can practically name any Show and it is certainly competing for the ITA Award.

Not just the TV & OTT Industry, the Awards enjoys the absolute & unqualified trust of the vast multitude of the audiences from all across the country.

After the incredible accomplishment of crossing over 1 Crore and 10 lakh online votes in the previous two years (the highest ever for any event in Indian TV history),
With our trade promotions plans securely in place, we are certain we will surpass last year’s record before the end of polling this year.

Online voting is promoted on through our partners Radio Fever and Nasha in 15 cities and MYFM(MP) in 18 cities across the country.

We received votes from audiences not only in India but all over the world who speak & understand HINDI Pakistan, United States, Bangladesh, Indonesia, Saudi Arabia, Egypt, United Kingdom, United Arab Emirates, Turkey.

The razzle-dazzle of the ITA Awards ceremony is now legendary and is repeatedly attended by the Who’s Who of TV, the glitterati of Bollywood, Corporate honchos and celebs from other walks of life.
The ITA Awards event is undoubtedly the BIGGEST night of & for the not-so-small-screen family & industry. Here, more important than winning or losing is simply partaking in this annual Festival of Joy!
The ITA was, is and remains dedicated to the best of Indian Television.