RENÉE Cosmetics unleashes the power of makeup with Ileana D’cruz

~ RENÉE’s brand film with the actress aims to send out the message of
liberation and confidence ~
November 2021: RENÉE Cosmetics is a cruelty-free Indian makeup
brand offering an extensive range of high quality beauty products. The
brand aims to make the makeup look like second skin so that you look
ravishing all day long. Along with Ileana, RENÉE on their latest campaign
showcases that you are all things bold and beautiful, based on the same
concept of timeless beauty.
True to its name, RENÉE Cosmetics is all about reborning yourself. It aims
to break the old definitions of beauty and empower women to redefine
themselves. The definition of beauty differs from person to person and
RENÉE aims to be an integral part of your beauty routine with it’s
sensational products. Ileana has been vouching for the brand over the years
and she exudes confidence and that is precisely the message the brand
wants to give out to their esteemed customers through their latest brand
film.

Talking about the brand film, Ileana says,“I love the products the brand
has to offer. The extensive range of premium makeup is something that
every strong independent individual should have.”
The most recent brand film depicts Ileana D’Cruz in a fantasy world, where
she showcases the key traits of the brand: Empowerment, Confidence and
Liberation. The film shows Ileana getting ready for a quest. Her staff clad her
up in her war suit, subtly integrating RENÉE products in her makeup. The
ambience of her journey is rather dull. She sets off walking and reaches a point
where her quest ends, near a large, levitating rock. She breaks it with a touch
and the entire area comes to life. The expanse gets coloured with RENÉE
products floating around. As she sees her kingdom come to life, she smiles and
transcends into the sky.
Giving an insight of the brand, the Founder and Actress Aashka
Goradia Goble says, “RENÉE Cosmetics is an extension of my
personality. It is all about timeless beauty and catering to the beauty needs
of a modern Indian woman. We aim to deliver products which will enhance
your confidence and empower you to achieve your dreams.”
The entire agenda behind this brand film is to showcase the core value of
the brand which is liberation of women, empowering them and instilling
the confidence that they can overcome anything.