Creativity at its best ! Promax India concludes its 3-Day ‘Art of Pivot’ Promax India Virtual 2021 – Conference & Awards on a successful note

~ Hosted by Cyrus Broacha, the event featured global speakers culminating with the
winners of the ‘Promax India Awards 2021’ being announced ~
Mumbai, 24th September: One of the grandest events in the media and entertainment
space, culminated successfully as Promax India hosted the 3-day event filled with
fantastic discussions on incredible topics, that opened a new perspective for many.
Attended by prominent global speakers, the ‘Art of Pivot’: Promax India Virtual 2021

• Conference & Awards featured multiple conversations on enthralling topics targeting
  creativity, challenges and how to adapt and evolve through the new normal.
  While the first 2 days witnessed speakers, including Vikki Stephenson, Kellie Brown,
  Anshul Ailawadi, Eoin Mclaughlin and Anna Godunova, shedding light via insightful
  sessions, the 3rd and final day saw Nick Mcfarlane of Raydar/ Proximity New
  Zealand, sharing his perspective on the topic ‘Hunting the Killer Idea’, as he
  emphasized on how you can create ideas, that stand out from the rest, by just looking
  around. He focused on the central thought that with ideas always revolving all around
  you, all that’s needed is for you to be brave enough to identify them and put together a
  concept that relates, and is tailor-made, to your brand.
  Following this, was the Fireside session on ‘Woman Changemakers’ by Apurva
  Purohit- Aazol Ventures Private Limited and Tanvi Shukla, News Editor at Mirror
  Now. They spoke about the challenges women face at the workplace and shared their
  experiences in different work cultures. Furthermore, they expressed how women need
  to be more vocal in terms of standing up for themselves and believe in themselves to
  grow up through the odds. This was followed by Rob Middleton – Creative Director at
  Astro’s Network presented some of the key projects at World Gold and stated how
  important it is to keep calm during situations like the recent pandemic. He stated why
  professionals need to stay focused in the present surroundings. He explained that the
  past year had given rise to a new normal and was a perfect time for oneself to invest and
  utilize the time in upgrading their skills.
  ‘This year the Promax theme, ‘Art of Pivot’ was apt with sessions being more about
  engaging and insightful. Through the pandemic, we all had to Pivot in one way or
  another and while we were faced with many challenges in the workplace, this also led to
  far more creative ideas. Throughout all of the sessions, one sentiment remains the same:
  creativity is best applied when it engages customers and super-serves their needs.
  Nothing can replicate a brilliantly simple consumer insight. As we move forward,
  Creativity will speak with greater relevance to people on an individual level, to help
  drive a more personalised experience. The Promax Awards is a culmination of all the
  hard work and creativity and we look forward to seeing how we continue to Pivot and
  transform as we move forward’, says Rajika Mittra, Country Head & Strategic
  Partnerships (india, Hong Kong & Phillippines)
  The 3 day ‘Art of Pivot’ Promax India Virtual 2021 Conference & Awards concluded
  with the highly awaited Awards session. Presented virtually by popular TV personality
  Cyrus Broacha, he hosted the awards with his inimitable style with Aparna PurohitHead of India Originals, Amazon Prime Video as the Awards Chair.
  List of the winners of Promax India Awards 2021 can be downloaded from the
  link below; https://bit.ly/2XUfHRz