- August 19, 2021
aha announces its new original, Tharagathi Gadhi Daati, the official Telugu remake of TVF’s hit show FLAMES
~Tharagathi Gadhi Daati is a fresh, coming of age love story dealing with experiences of first love in a delightful and warm manner that will leave the audiences reminiscent and nostalgic”
National, 19 August 2021: The 100% Telugu OTT platform aha has set an incredible benchmark for entertainment in the regional digital industry. The platform has been delivering on its promise of introducing fresh content every week for its audience by expanding its repertoire with blockbuster movies and high-quality web shows. As a part of its first of its kind content association with The Viral Fever (TVF), aha is all set to premiere its latest web series, Tharagathi Gadhi Daati on 20thAugust 2021. The five-episode web-series is an official Telugu remake of TVF’s teenage romance FLAMES. Directed by Mallik Ram, the man behind the popular web series Pelli Gola, the show stars Harshith Reddy, Payal Radhakrishna, and Nikhil Devadula in leading roles. Tharagathi Gadhi Daati is the second remake of a TVF original on aha after Commit Mental, the regional adaptation of TVF’s Permanent Roommates.
Tharagathi Gadhi Daati, set amidst the heart of Rajahmundry, has been adapted in Telugu with utmost authenticity. The show that captures the spirit of everyday life in and around the Godavari region in Andhra Pradesh, revolves around Krishna a.k.a Kittu, a young intermediate student, whose parents Shankar and Gauri run a coaching centre. Despite his solid credentials as a student and being a Mathematics-enthusiast, Krishna isn’t exactly motivated to study, only until an encounter with a new student in the coaching centre, Jasmine, turns his world topsy turvy. The show takes viewers through the tender romance unfolding between Krishna and Jasmine and throws light on the sweet little nothings, the chaos of teenage years.
On the new launch, Ajit Thakur, CEO, aha said, “We at aha are constantly working towards catering to all age groups through our diverse and relatable content offerings. Our strategic content alliance with TVF further helps us bring their most loved shows for our Telugu audience. We’re quite confident that Tharagathi Gadhi Daati is a story for all ages and will connect with both- the young and old audience.”
“After the success of CommitMental- the Permanent Roommates remake, we’re very happy to partner with aha on our second show launching this Friday. Tharagathi Gadhi Daati- the Telugu version of Flames is certain to connect with the Telugu audience globally. We’re looking forward to telling many more stories on the aha platform” said Arunabh Kumar, Founder of TVF.
The male lead Harshith Reddy has already proved his mettle as a performer with the rural comedy Mail earlier this year. His co-star Payal Radhakrishna has established herself as an actress across multiple Kannada, Tamil web shows, namely Bhinna and Singapenne. Nikhil Devadula, a well-known child artiste, part of hit films like UyyalaJampala and Baahubali, is now geared up to wow audiences with the teenage drama, Tharagathi Gadhi Daati.
aha take the internet by storm after its mind-bending sci-fi crime thriller Kudi Yedamaithe won the hearts of critics and audiences recently. Directed by Pawan Kumar, Kudi Yedamaithe surprised audiences with riveting twists and turns and featured fantastic performances by its lead cast comprising Amala Paul, Rahul Vijay and Ravi Prakash. Some of aha’s popular releases in 2021 include Krack, Naandhi, 11th Hour, Zombie Reddy, Chaavu Kaburu Challaga and In the Name of God.
About aha
Launched in 2020, aha is an Indian video-on-demand streaming service based out of Hyderabad offering premium digital content for Telugu speaking audience across the world. It is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group. Aha creates original Telugu content across various formats that include movies, web-series, and non-fiction shows. The annual subscription for aha is available for audiences at an affordable price of Rs 365 which is Rs 1 per day.