ICONIC YAS ISLAND BEE GEES CAMPAIGN GENERATES 16 MILLION ONLINE VIEWS

Campaign became Yas Island’s most successful advertising campaign in destination’s history, being shared by audiences 21,000 times over social media

Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment hubs has seen incredible social media results following the conclusion of its viral iconic campaign, Stayin’ on Yas. Following three friends as they channeled the Bee Gees in a staycation like no-other on Yas Island, the sixty-second spot saw 16 million total online views while live for 10 days only, making it the most successful advertising the campaign, in terms of audience reach, in the destination’s history.

The campaign, which used the iconic music of the British band, the Bee Gees, as its core creative concept, saw marked social and digital results within the first week of its launch. With 3 million views over Instagram and 1.4 million over YouTube, the campaign gained significant traction among UAE audiences targeting staycation visits. The campaign was shared over 21,000 times on social media, making it a truly viral campaign.