Famous Studios on digital progression streak, showcases Phantom Visual Lab – A State-of-the-art facility for brands to create Magic

The facility provides end-to-end solutions for brands to create impactful video/motion content

Mumbai, 22nd July 2021: With digital innovations taking centre stage globally, Famous Studios- (B-Town’s) Iconic landmark showcases a one-of-a-kind Visual Engineering Facility – Phantom Visual Lab. The facility is equipped with Phantom Flex 4K – an Academy Award winning high-speed camera that transmits the concept with emotion and design. The goal of the lab is to solve complex visual challenges with innovation, science and technology with a perfect blend of art and creativity that lead to extravagant Visual Excellence.

Famous’s Phantom Visual Lab will enable brands to showcase video content that is created with a dynamic blend of live action shooting with CGI and post-production. The combination of programmable technology and engineering solutions will enable Famous Studios to create real-life visuals for brands, TV commercials and feature films. The Phantom Visual Lab specializes in custom made gadgets for high-speed tabletop shoots and rigs to bring precise customized real-life experiences for the partner brands.

Commenting on the Visual Engineering at the Phantom Lab, Mr. Jayant Hadke, Creative Head, Famous Studios said, “Being a strong advocate of constant evolution, we see the need to erase the boundaries in order to create content that makes a difference or to say the least, leaves a recall. Famous Studios has successfully managed to reshape the business dynamics for partner brands with ad-films that are a class apart in recent past, brands ranging from Lakme, Kwality Wall’s, Pantene, Nivea, Amul, Cadbury, ITC (Candyman etc.), McDonald’s, KFC, Lays, Hellmann’s, Hero, Kajaria, FastTrack and many more and have seen outstanding results of the ad films shot at Famous. Going forward, with the Phantom Flex Lab, we intend to drive newer innovations in the advertising industry to create meaningful content, develop concepts, brand and content strategies, flesh out storyboards and provide solutions accordingly.”

Adding to it Mr Anant Roongta, MD, Famous Studios, said, “Famous Studios has always believed in innovation and improvisation since its inception. From using Mitchell Cameras for film shooting back in the 60s to using Phantom Flex 4k for ad films, we have managed changing the advertising content landscape. With Phantom Lab we intent to create an experience that makes the audience feel connected with the product. Our team of creative experts with access to international standard technology ensure a complete one stop shop solution to agencies, brands and filmmakers.”

About Famous Studios: Set up in 1946, Famous Studios, a tall standing landmark of Mumbai’s dream industry forayed into the world of Indian cinema and television. Over the years, it evolved into a canvas for hundreds of artists for creating masterpieces with state-of-the-art equipment and expert technicians: a turnkey content solutions provider for anything that a business or film needs. Today the studios have spread into a sprawling 110,000 sq ft, to several locations across Mumbai to boost flexibility, and also to the hearts of industry folk.

Famous Studios has been honoured with Dadasaheb Phalke and the Indian Motion Picture Association’s recognition for its outstanding contribution to Indian Cinema, in addition to dozens of other accolades and awards.

For More info: www.famoustudios.com