- July 21, 2021
Eros Now partners with Live Satellite Media to strengthen reach in India
Amplifies OTT delivery through multiple ISP/MSO/cable operator’s network across India
Mumbai, July 21, 2021 – Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX” or “the Company”), a global entertainment company, today announced its partnership with Live Satellite Media, part of the ABS group, for seamless delivery of Eros Now, the premium service to underserved video-on-demand audience across India.
ABS Group is a pioneering and renowned Multiple System Operators (MSO) that offers a complete array of solutions, including digital-broadband and linear services to its vast network of customers across India. The deal will see ABS Subsidiary, Live Satellite Media distributing and enabling subscriptions of Eros Now through various modes, including but not limited to unique bundling, prepaid codes, and API integration of the SVOD platform across its extensive customer base.
Commenting on the partnership, Manpreet Bumrah, Senior Vice President – Distribution & Alliances, Eros Now, says: “India’s OTT space continues to expand with the audience constantly looking for engaging content. This partnership is unique and enables us to tap into Live Satellite Media’s massive distributions network of customers and serve them with Eros Now’s enormous library of Bollywood movies, originals, music, short-format content, and more.”
Live Satellite Media, Atul B Saraf (CMD) adds, “At ABS Group, it is our constant endeavour to evolve with time and successfully deliver the best of the content offerings by great entertainment platforms across the country and help them reach the apex. By partnering with Eros Now, we can offer a unique experience of OTT platforms to our customers. We will leverage our 30 Years of distribution network management experience to ensure the service reaches the multi-cultural and multi-lingual audience at large.”
The deal comes at a time when the Indian OTT space has exploded and is set to become the world’s sixth-largest OTT market by 2024 (PWC report 2020). However, it is the smaller cities and towns in the Indian heartland that are expected to accelerate this growth. A recent FICCI-EY report reveals that the share of regional language consumption on OTT platforms in India will cross 50% by 2025 from the 30% share it held in 2019, easing past Hindi at 45%.
About Eros STX Global Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world’s most dynamic and fastest-growing global markets, including US, India, Middle East, Asia and China. The company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across 13 languages with over 19 million premium paid subscribers, 20.9 million base paid subscribers and 224 million registered users as of March 31, 2021.
For further information, please visit ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 19 million premium paid subscribers, 20.9 million base paid subscribers and 224 million registered users from over 150 countries across the world. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium original episodic series, music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers and original short exclusive interviews. To date Eros Now has successfully premiered over 180 films in 13 languages including Hindi, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, Punjabi and more. Eros Now was named as the ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards. The platform has also won awards for original content and marketing at the SCREENXX 2020.
To access Eros Now please visit: www.erosnow.com or download the application.
For further information, contact:
Priyank Dubey
Eros International Media Limited
priyank.dubey@erosintl.com
Atul B Saraf
ABS group
atul@absgroup.co.in