POP TRIO ‘RAWMATS’ ANNOUNCES THEIR NEW SINGLE ‘KYU KEHTI HO’

THE BOYS ARE ALL SET TO REVAMP THE INDIE POP CULTURE IN INDIA

16^th April 2021, Mumbai:In recent times, the Indian audience has started accepting the influence of the most happening genre of the music sector – Indie Pop Music, massively. At a time when social media platform like YouTube is being a medium for India’s aspiring Independent artists to promote their music globally, sustainability has become a great struggle for artists because of the tough competition available.

One such budding Indian Pop band, revamping the indie Pop music scenario in recent times, is Qyuki’s popular creators, ‘Rawmats’ — comprising vocalist Krishna Singh, drummer Robin Raturi and guitarist Amit Rawat. The well Known Pop trio are back again with their new eye-catching romantic single ‘KyuKehti Ho’ that released on Rawamat’s official YouTube channel. Directed by Manish Chauhan, the new uber urban music videoredefines the way one expresses love in today’s world.

They Indie Pop band started their journey with cover songs on YouTube and got their first mega hit “ChudijoKhanke” in 2019.

Their music video ‘Sun MeriShehzaadi’ released in 2020 has surpassed millions of views on YouTube and garnered a massive fan base for them on social media. Started in 2015, the band’s name is derived from the concept of raw materials as the trio believes their music is raw and they’re open to evolution as they tread the yellow brick road.

Their idea was to recreate songs that were huge hits at the time but are forgotten now. They named their recreation as ‘Refix’ and that experiment worked like magic for them. After that they announced their debut album “Since 2017” in 2020 to start their journey as an independent band in original music. This was just the beginning for Rawmats.

After making the internet fall in love with them, the pop trio is now dreaming big for their original releases. Next up for the regional collective is the music video for Kitne Pass Ho Mere. Fans can expect this release super soon.

About Rawmats:

Rawmats was a music group formed in 2015, and the name “Rawmats” originated from the strong belief that they are raw with their music and open to going wherever it takes them. Soon they started uploading their songs on YouTube. Krishna Singh and Robin were part of the group from very start. Later in 2017, Amit Rawat joined them as a guitarist and that music group became a band. They started doing cover songs on YouTube and got their first mega hit “Chudi Jo Khank” in 2019 and “Sun MeriShehzaadi” in 2020 and got millions of views and a large subscriber base on social media. They choose the kind of songs which tend to be forgotten by everyone and rarely anyone wanted to cover those. They named their recreation as “Refix“ and that experiment worked like magic for them. After that they announced their debut album “Since 2017” in 2020 to start their journey as an independent band in original music. This was just the beginning for Rawmats.

About Qyuki:

Co-Founded by Samir Bangara, A.R.Rahman and ShekharKapur, Qyuki is a data-driven new media company which discovers & invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived – a singing talent hunt show with A. R Rahman as a mentor, Jammin’ – a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks – and NEXA Music – a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam, which brought together India’s biggest online sensations – in thematic mini-worlds of their own for superfanmeetups – topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including Youtube, Instagram, Snapchat and Josh.

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