- April 19, 2021
MX TakaTak launches #KhelTakaTak Bann TakaTak anthem that sees its KOLs celebrate the spirit of all things cricket
- The anthem highlights MX TakaTak’s association as the official short form video partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
- The groovy tune features prominent influencers like GimaAshi, Nisha Guragain, Angel Rai and Noor Afshan amongst others as part of this lively video
Mumbai, 16th April2021: Ab Cricket BhiHoga TakaTak, with homegrown platform MX TakaTak bringing its viewers all the fun and entertainment of cricket as the Official Short Form Video Partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.
Nothing unites India like cricket and the leading short form video app has launched an anthem titled ‘Khel TakaTak, Bann TakaTak’ to celebrate the spirit of all things cricket and highlight the exciting hashtag challenges that will be going live soon in the app, as part of this association.
This groovy tune promises to rev up the enthusiasm of India’s cricket lovers and encourages fans to not only cheer for their favourite teams but also participate and showcase their skills on the platform through engaging challenges. The music and overall vibe of this catchy anthem brings alive the national obsession that the country has for cricket. The song has been composed by RSC Tunes and sung by Rabbit Sack C and will see prominent digital sensations like Garima Chaurasia (GimaAshi), Nisha Gurgain, Angel Rai and Noor Afshan as a part of the video.
Watch it here: http://bit.ly/KhelTakaTakAnthem
Speaking about the video, Nisha Guragain said, “I had a great time participating in this shoot, it felt like the perfect combination of cricket and entertainment. I’ve always enjoyed watching cricket matches and since we can’t physically make it to stadiums anymore, I can’t think of a better way to cheer for your favourite teams in a virtually safe manner that is fun for you as well.”
Influencer GimaAshi also added saying, “Jeetega Bro Jeetega in the chorus made me feel like I was in the middle of the stadium, it’s such a typically cricket centric cheer and with the upbeat tempo of the song, I am sure that one and all will join us in creating fun content around cricket as part of the #KhelTakaTak challenges.”
#KhelTakTak on MX TakaTak enables users to catch their favorite cricketers at their candid best off the pitch, giving them a chance to get up-close and personal with their favorite cricket players through a live meet-and-greetas well as the chance to win some exciting merchandise as part of the in-app challenges.
Download MX TakaTak now:https://bit.ly/MXTakaTakApp
Follow your favorite teams on these handles:
Delhi Capitals:https://share.mxtakatak.com/delhicapitals
Kolkata Knight Riders:http://share.mxtakatak.com/kkriders
Mumbai Indians:https://share.mxtakatak.com/mumbaiindians
Punjab Kings:http://share.mxtakatak.com/punjabkingsipl
Rajasthan Royals:http://share.mxtakatak.com/rajasthanroyals
Sunrisers Hyderabad:http://share.mxtakatak.com/sunrisers
About MX TakaTak
MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.
About MX Player
MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.
Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.
From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.