- March 24, 2021
MX Player announces MX VDesi that hosts India’s largest catalogue of international shows, dubbed in local languages – Hindi, Tamil and Telugu
Starting 24th March, the platform will be dropping new shows every Wednesday
Mumbai, March 20th, 2021: Leading super app for entertainment, MX Player has won millions of hearts with its MX Original Series and MX Exclusives. The platform that promises users everytainment is now bringing you international content from across the world with the launch of a brand new category – MX VDesi that hosts India’s largest catalogue of dubbed shows in local Indian languages – Hindi, Tamil and Telugu. Starting 24th March, the platform will be dropping new shows every Wednesday – depicting the same emotion but from different regions. Recent studies have shown that certain sentiments are shared by all cultures and when it comes to entertainment and genres like romance, action or comedy – viewers across the globe share the same universal experience of emotions.
With MX VDesi, the platform is bringing compelling international content for the discerning Indian viewer – be it Turkish, Korean, Japanese, French, Spanish or English super hits that are dubbed in Hindi, Tamil or Telugu. International dubbed content is one of the fastest growing verticals on the platform and sees engagement from the top metros as well as Tier 1 & 2 towns of the country.
Commenting on the same, Mansi Shrivastav, Head – Content Acquisitions & Alliances, MX Player said, “International content, as a category, is witnessing immense traction on the platform. With MX VDesi, we’ve curated the largest catalogue of international shows that feature beautifully crafted narratives of relatable, ordinary protagonists that are universally appealing. Today, global content is accessible at your fingertips and we’re delighted to be the frontrunners in introducing India to such a diverse range of international content that can be consumed in preferred local languages.”
The Top 10 shows on the platform include Turkish dramas like Day Dreamer, The Promise, Our Story, The Girl Named Feriha, Endless Love, Brave and Beautiful and Forbidden Fruit as well as Korean dramas like Where Stars Land and Dr. John. Starting 24th March, the platform will be dropping new shows every Wednesday, in addition to the wide array of existing international dubbed shows for viewers to stream, for free.
Watch the promo now: http://bit.ly/Trailer_MXVdesi
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About MX Player
MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.
Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.
From the stable of Times Internet (the digital venture of Times of India, India’s largest media and entertainment group), MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak – a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ digital influencers as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.