- November 17, 2020
SINGAPORE BASED VISTAS MEDIA CAPITAL (VMC) INVESTSIN PLANET MARATHI FOR AN EXCLUSIVE MARATHI OTT PLATFORM
Mumbai, 17th November 2020: VISTAS MEDIA CAPITAL (VMC), a Singapore based media focused investment entity, partners with PLANET MARATHI SELLER SERVICES PVT LTD (PLANET MARATHI) to introduce an OTT platform focussing on Marathi content. The soon to be launched OTT platform aims to cater toa TG of 100 million globally with a number of genres.
While the world overcomes a pandemic, the lockdown has brought about newer ways and genres in which the entertainment sector can maximise its audiences pan India with internet playing a key role. As per KPMG’s India Media and Entertainment Report 2020, “robust growth in digital infrastructure and content supply allowed the digital segment to post a 26% growth in FY20 despite a slowing economy, with digital and OTT advertising growing by 24%.”PLANET MARATHI plans to deliver rich, contemporary and diversified content through advanced technology for consistent streaming across devices. VMC will be investingupto USD 5 million into PLANET MARATHI for a strategic equity in the venture.
Announcing the partnership, Mr. Abhayanand Singh, Group CEO, Vistas Media Capital PTE Limited said, “The Indian OTT space has grown significantly over the last few years but there is still an opportunity to capitalise on in the regional segment. The Marathi audience across the globe is a large one which for many years has patronised good content important for the digital space.We are thrilled to partner with Planet Marathi to launch this platform and fill aneed-gap.”
VMC is a Singapore based Media Investment Holding entity that owns and invests in multiple media related businesses, companies and assets in Capital Markets and Private Equity. Golden Ratio Films, a subsidiary of VMC has had a strong focus on content creation, marketing and distribution across feature films, web series and short films across budgets in Hindi, Marathi, Tamil and English in India & Hollywood. Vistas Media Capital has also sponsored and listed a $100 million Special Purpose Acquisition Company (SPAC) IPO on Nasdaq in August 2020 to strengthen their hold on the global media and entertainment sector.
AkshayBardapurkar, Head & Founder,PlanetMarathi said, “Marathi viewers today are devoid of digital entertainment in their native language barring a few shows or movies on television or other platforms. With this insight, introducing an exclusive Marathi OTT shall fill a void that the Marathi entertainment industry has been facing. We also plan to expand our reach globally and VMC is the perfect partner to take the first step with us in this journey. We look forward to this long term association with VMC”.
PLANET MARATHI, the game changer ofMarathi digital world, as termed by Forbes India in 2017, is an established brand in Marathi Media & Entertainment.The brand has played pivotal role in initiating and setting trends in the Marathi film industry, be it a tie up with multi social media giants , branding and promotions of Marathi cinemas or even image building for celebrities through Planet Talent.
Golden Ratio Films (GRF) haspreviously partnered with Planet Marathifor Amitabh Bachchan and Vikram Gokhale starrer AB Aani CDin 2019 followed by GoshtaEkaPaithanichi and now the much awaitedChandramukhi.GRF’srecent releases includethe web series JL50 and Bhonslewith AbhayDeol and Manoj Bajpayee respectively.
About Vistas Media Capital (VMC):
VMC is an Integrated Media Investment Holding Company which invests in Media globally. VMC, through its wholly owned subsidiary, Golden Ratio Films Pte Ltd is majorly into development, production, financing and distribution of content with strong focus in India and North America. VMC also has a strategic investment into a social media agency, Diquery and through its other subsidiaries owns or co-owns multiple Intellectual Properties like Singapore South Asian International Film Festival (Sg.SAIFF), Critics Choice Short and Series Film Awards (CCSSA), Critics Choice Film Awards (CCFA) and South Asian Film Market (SAFM). Several prominent projects undertaken by VMC include ‘JL50’, ‘Bhonsle’, AB Aani CD, ‘Seher’ and many others in India and ‘The Extraordinary Journey of the Fakir’ and “Son” internationally. The portfolio of content spreads across various languages, genres, budgets and countries.
About Planet Marathi:
Planet Marathi Group is a Media & Entertainment Company dealing in diversified roles in film production and content creation.Originallystarted as a Marathi digital platform in 2017 May in tie up with various Social media platforms, Planet Marathi initiated with talk shows and programs from Entertainment, Politics, Arts , Music, Sports and Politics. Planet Marathi is the only verified source across all social media for Marathi content. Planet Marathi Seller Services Pvt Ltd under the group shall focus on the Marathi OTT platform.With already stacked assets in Intellectual Properties of various series, films and upcoming prestigious shows,PM is known for unique and exclusive content Creation, like movies GoshtEkaPaithanichi and Chandramukhi with Ajay Atul besides Abaani CD.PM also runs a Celebrity Management company named PLANET TALENT specifically handling the image branding and profilesof Marathi Celebrities. It also runs an entertainment e- zine PLANET MARATHI MAGAZINE featuring updates and special news about Marathi Arts & Culture, Entertainment and various other genres.