Planet Marathi roped in Business Intelligence unit of ads2OTT.com for their Advertising & Subscription monetisation

Mumbai, October 29th, 2020 – Planet Marathi has announced a strategic
partnership with ads2ott.com – India’s first integrated OTT Exchange to
provide marketing, advertising and subscription monetisation strategy.
The association will further strengthen Planet Marathi’s current team
portfolio and will help focus more on its core strength to provide world class content to its viewers.
Speaking on the partnership, Soumya Vilekar, Director and Head – Finance,
Investments and Collaborations at Planet Marathi, “At Planet Marathi, we
believe that content is pivotal for the growth of digital platforms and hence
we as a team have decided to bring on board a set of professionals who
understands OTT space and come from varied Advertising & Marketing
background and could help us build a robust subscription monetisation
strategy. With this the team at Planet Marathi will specifically work and
focus more on creating a world class content for Marathi audience to
ensure our viewers stay connected with the content. With our partnership
with ads2OTT.com, we believe that our viewers will find relevant
subscription models and engrossing advertising formats. In tough times like
these, ads2OTT.com’s efforts would be in line with our idea of creating
engaging advertising formats which will help us to look beyond Tier 1 and
parallelly focus on tier 2 & 3 towns to expand our advertiser and
subscription base .”
Sharing his thoughts on the partnership, Ajaz Khan, Director – Partnership &
Alliances, 361 Degree Entertainment & Media Pvt ltd said, “361 Degree’s
advertising & marketing business has been assisting brands and films
through its subsidiaries since its inception and given the current
circumstances, we truly believe it’s a time of collaboration and with our soon to be launched digital venture ads2OTT.com , we believe to add
further value to Planet Marathi overall offerings. We would be an extended
team to Planet Marathi and our partnership with them will help us not only
strengthen the bond with our advertisers further but also help reach out to
a wider set of retail advertisers and geography. I am extremely happy and
confident that this partnership will change the game in coming times and
am sure industry will witness more such strategic tie ups.”
About Planet Marathi
Planet Marathi was born out of sheer passion towards “Marathi Hood” which means anything that is positive and progressive needs attention and thus it has to be covered in the same manner, published and streamed towards the people of Maharashtra and Maharashtrians across the globe with the content that creates a difference.
Started as a Marathi digital platform in 2017 May in partnership with Twitter India, Planet Marathi started with unique content from Entertainment, Politics, Arts, and various other aspects of Maharashtra. Within a span of 11 months, it got featured in Forbes India
Magazine for being a game changer of the digital industry of Marathi.
About ads2OTT.com Ads2OTT is India’s First Integrated OTT exchange which provides B2B and B2C solutions that ranges from advertising to business intelligence and super aggregators to bundled subscription, all under one roof.
The platform provides a one-stop solution for brands to advertise across OTT platforms and for consumers to find exciting offers on subscription of various OTT platforms.
One of the core purposes of ads2OTT is to deliver video views and impressions for national, regional and local advertisers at scale, through popular content spread across leading and trusted OTT platforms. Ads2OTT is a part of 361 Degree World, which is an integrated marketing and communications company. The platform provides end-to-end solutions through their group companies, ranging from planning to execution, across multiple media and entertainment
spectrum