As In When Comedy, a new venture dedicated to comedy, is all set to launch new comic artistes from North India; aims to redefine comedy

Entrepreneur Nikhil Dwivedi has added another feather to his hat. He is all set to launch As In When Comedy, a brand new platform to redefine comedy and comic artistes. The venture is an attempt at presenting the finest of stand-up artistes and providing a stage to new talents from nooks and corner of Punjab.

As In When Comedy will be representing a range of artistes with the ability to bring the perfect blend of comedy and humour to the audience. The boutique company will be working closely with artistes and help them develop talent with the skills needed for a long-lasting career. Its key areas of focus include stand-up comedy, artiste management, content creation and production (scripting, acting, producing and content delivering), brand endorsements (brand integration and influencer marketing) and live performances (virtual and on-ground shows).

Some of As In When Comedy’s most popular clients include Jugnu Mast Mast and Naughty No. 1 fame Rana Ranbir, Manpreet Singh popularly known as The Comic Singh, The Great Indian Laughter Challenge Laughter Challenge winner Abhishek Walia, Rajiv Goldy started his career with popular comedy shows on television, Gurleen Pannu whose tragi-comedy sets revolving around everyday stories of a conventional Indian family have earned her acclaim and Inder Sahani who is a popular name in the college circuit across North India.

Talking about this new venture, Nikhil Dwivedi, founder, As In When Comedy, says, “We, at As In When Comedy, aim to hunt for aspiring comedians from Punjab. It is said that Punjabis have an amazing sense of humour. Some of the best comic artistes of India are from Punjab. We want to provide them a platform so that they can display their skills and be at par with other professional and eminent artistes. With As In When Comedy, we intend to take to take Hindi and Punjabi to the global sphere.”