Nitin Chandra gets candid about promoting local regions through films

Mumbai, April 22nd, 2019: Nitin Chandra, the National award-winning filmmaker recently interacted with media where he revealed that he always wanted to promote local language, culture, and literature through his films.

The director who is known to make films like ‘Deswa’ and ‘Mithila Makhaan’ added, “I always wanted to promote local culture, language and literature of my region through the films similarly, the way other filmmakers are doing in other states of the country to promote their local elements. That’s the reason I started making films and for that, I received the National film award. I am the only filmmaker from Bihar who won National film award by making a film in the local language of Bihar, in Bihar and that too with local people.”

Films being the biggest form of cultural representation, he said, “I felt that I can take the responsibility to promote my region through films because I feel cinema is the biggest form of cultural representation. Today, when we talk about Tamil Nadu then people remember Rajanikanth or if we talk about West Bengal then, people talk about Satyajit Ray and vice versa. Therefore, we started a YouTube Channel called ‘Bejod’ and now, that channel is being appreciated by the audience. We have hardly created 40-50 videos for that but we have around 50-55 thousand subscribers and around one crore views.”

Nitin Chandra believes that if good content and movies are created in a particular language, it then helps to create a good image of people from that region, he said, “Singers like Sonu Nigam, Shreya Ghoshal, Sunidhi Chauhan, Mika Singh, Hariharan, Suresh Wadkar and Swanand Kirkire have sung songs in Bhojpuri and Maithili language for our channel. I feel when such popular singers sing for your channel then people who speak those languages connect with your content and non-bihari or people from other regions also watch that content and say that people are doing really good work so that also helps to create a good image of people from Bihar or Uttar Pradesh.”

He further adds, “Celebrated filmmakers Prakash Jha and Anurag Kashyap hail from Bhojpuri speaking areas and yet they are not making cinema in Bhojpuri language despite seeing its miserable condition. I feel they can still save Bhojpuri cinema. Filmmakers from south, Marathi, Punjabi and Bangla region have concentrated on their own cinema, creating a respectful identity and livelihood for local people.”