Prateek Kuhad captivates Mumbai with a deeply moving, soul-stirring set at the House of McDowell’s Soda Yaari Jam show

~House of McDowell’s Soda Yaari Jam, produced and promoted by TribeVibe Entertainment, delivers another unforgettable night of music and togetherness in Mumbai ~

Mumbai, December 12, 2025: House of McDowell’s Soda Yaari Jam, produced and promoted by TribeVibe Entertainment, lit up Mumbai with an unforgettable evening of music as singer-songwriter Prateek Kuhad captivated thousands with a spellbinding performance. The city welcomed him with palpable excitement, transforming the night into a heartfelt celebration of emotions, melodies and cherished yaari moments.
Taking the stage to thunderous applause, Kuhad delivered his signature mix of tender ballads, indie favourites and crowd-pleasing anthems. With beloved tracks like ‘CO2’, ‘Mulaqat’, ‘All I need’, ‘Teri Hi Hum’, the atmosphere evolved into a sea of swaying lights, soulful sing-alongs and shared nostalgia. Each song deepened the audience’s connection, creating a night where Mumbai’s vibrant musical spirit perfectly reflected House of McDowell’s Soda Yaari Jam’s ethos of celebrating friendship, connection and collective joy.
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Music and friendship have always been at the heart of House of McDowell’s Soda, and these passions come alive through Yaari Jam — India’s largest branded music IP. Last year, we brought together over 50,000 consumers across five cities. This year, we’re taking Yaari Jam to 15 cities with an incredible lineup of artists who embody the sound and spirit of today’s generation, and we expect to connect with over 1,00,000 consumers as we continue to celebrate the essence of real friendships.”

Shoven Shah, Founder & CEO, TribeVibe Entertainment, added, “Prateek is an artist who can command an entire arena with nothing more than his voice and a guitar that’s the power of his artistry. Mumbai showing up in such impressive numbers reflects both his remarkable reach and the growing appetite for independent music. We’re committed to creating experiences that bring artists and fans closer in meaningful ways and tonight’s show sets a strong foundation for many more impactful moments ahead.”
Following the Mumbai showcase, House of McDowell’s Soda Yaari Jam will continue its journey across Jaipur, Bhubaneswar and Guwahati, inviting fans to immerse themselves in an experience of emotion, melody and the magic of togetherness.
Tickets for all House of McDowell’s Soda Yaari Jam shows are exclusively available on BookMyShow, India’s leading entertainment destination.

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About TribeVibe Entertainment Pvt. Ltd.:
TribeVibe Entertainment Pvt. Ltd., a BookMyShow enterprise, is India’s leading youth and college entertainment platform, redefining how Gen Z experiences live events. Since its inception in 2019, TribeVibe has transformed the college festival landscape through a robust nationwide Campus Ambassador Programme, partnering with over 750 colleges across 75+ cities and curating unforgettable performances by some of the country’s top artists across music, comedy, and cultural genres. It has since evolved into a multi-vertical platform spanning multi-city artist tours, branded IPs, campus activations, and its flagship Gen Z festival, Vibin’.
With a roster of over 150 artists and a proven track record of executing more than 2,500 shows, including 1,500+ college events, TribeVibe connects artists and brands directly with India’s vibrant student community, engaging over 1.5 million students on-ground every year. Its marquee projects include Vir Das’ Mindfool tour, Prateek Kuhad’s 10-city run, Zakir Khan’s 60-city comedy tour, and regional showcases such as Aditya Gadhvi and Navratri with Falguni Pathak.
As India’s live entertainment industry decentralises beyond the metros, TribeVibe is at the forefront of tapping into Tier 2 and Tier 3 markets, building scalable, hyperlocal experiences that bridge the gap between high-demand audiences and top-quality live acts. Backed by the scale and expertise of BookMyShow, TribeVibe continues to fuel India’s next wave of live entertainment by championing youth culture, greenfield markets and cutting-edge touring formats.

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Shradha.Takke@ruderfinn.com | 9730856790

About Diageo India:
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan, and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, the company has a team of over 3,000 employees, 35 manufacturing facilities across India, a strong distribution network, and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the NSE and BSE. For more information, visit www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.