Here’s how fans got an opportunity to buy outfits inspired by the ones worn by Kiara Advani, Vijay Varma, Kritika Kamra during Lakmé Fashion Week

The recently concluded Lakmé Fashion Week (LFW) Winter-Festive season was a hit not only courtesy of the wonderful designs that were showcased, but also due to the glamourous celebrities that attended the event. From Disha Patani, Rajkummar Rao, Ananya Panday, Rana Daggubati, Kiara Advani, Vijay Varma, Kritika Kamra, Harbhajan Singh, Athiya Shetty, Kriti Kharbanda, amongst so many other stars attended the event. And Roposo, a trends-first platform delivering LIVE entertainment and shopping, brought to viewers across the globe the glitz, glamour and glory of the five days of India’s most-premiere fashion event.

Marking the next exciting chapter in Roposo’s long-standing association with Lakmé Fashion Week, the collaboration granted fashion and lifestyle enthusiasts alike a front-row access to this otherwise invite-only event. What’s more is that, for the first time, the platform gave consumers the chance to shop from a curated selection of looks and styles inspired by LFW. 35 million users tuned in on Roposo for LFW related trending content, live shows and shopping, with people getting a chance to buy outfits similar to the ones worn by aforementioned stars.

More than 15 of Roposo’s most prominent content creators were also on-ground with full access to all the runway shows ready to record in real-time everything that was trending, including haute-couture model fittings, future designer collections, Bollywood buzz, and never-before-seen backstage action. It set the stage for Roposo’s live streamers to network with renowned fellow influencers and the elite of the fashion industry. This aided in increasing not just their follower base, but also their engagement levels amongst their audience.

Fashion and lifestyle creators from Roposo creators like Dolphin Saxena, Latika Sehgal and Bhavya Kumar (popular for his stance on gender neutral fashion), conducted interviews with various ace designers like Pawan Sachdeva, Pallavi Mohan, and Samant Chauhan along with celebrities such as like Harbhajan Singh, Kriti Kharbanda, and Kritika Kamra. Bringing some comic relief in true sense of the term was Roposo creator and stand-up comedian Pravit Arora who rendered a fun take on the fashion of the attendees.

Dolphin Saxena, one of Roposo’s top content creators mentioned, “Being a part of LFW was undoubtedly a high point in my journey as a content creator, enabling my growth in the industry. It allowed me opportunities to experiment across different content and formats that helped me better connect with my audience and increase my follower base. All of this as I rubbed shoulders with the who’s who of the influencer world which opens many doors for me from a professional standpoint. To put it mildly, it’s an exhilarating experience! I’m grateful to Roposo for providing me with this fantastic chance and unmatched exposure, which is priceless for a budding content creator like me.”

“Roposo offers GenZ and millennials the best of trending and topical content across different categories, whether it’s through our live entertainment shows or quirky merchandise where they can ‘Feel The Vibe’,” added Mansi Jain, Senior Vice President & GM, Roposo.